ugg shoes australia Evolving The Footwear Wheel
As the first designer to be appointed at Salvatore Ferragamo since the eponymous founder’s death in 1960, Paul Andrew knows he has big shoes to fill. But through his illustrious experience he counts Alexander McQueen, Narciso Rodriquez, Calvin Klein and Donna Karan among his many employers and collaborators he is not so much reinventing the wheel, but making it relevant to a contemporary consumer.
“It’s less of a revolution more of an evolution,” Andrew said this morning. “It’s about introducing this amazing Italian brand I call it a sleeping beauty to a new generation.”
Andrew is taking his lead from Ferragamo himself (who famously studied anatomy in America in 1912 to make his shoes the most comfortable they could be) when it comes to this innovation, using fresh product, vibrant colour palettes and materials that harness innovation. He has,
he said, already sent shoes to car companies to be galvanised; dyed suede three times for a brighter shade and a more durable finish than anyone else’s; and changed the entire fit of every shoe (“to the chagrin of some in the company”). His mantra for this approach is “high tech, high craft, high touch”.
“I’m taking it slow,” he said, referring to the development of e commerce and further categories. “I’m conscious that one has to build a business at the right pace. I’ve seen so many designers trying to be so many things at once and that gets very complicated. You need a tremendous amount of time,
resources and frankly cash to manifest a lifestyle brand. It’s about pushing myself but pacing myself.”